toddstreet
Intern (2023) - Jr Motion Designer (Full Time)
Responsibilities
Video Editing
Motion Design
Coordination
Project Management
Audience Obsessed
Our mantra and way of life, toddstreet relies on our obsession with our Audiences.
In my current position as a Jr. Motion Artist and Video Editor, I bring a unique skillset to the table. I create and coordinate high-level motion language systems used in our client-facing accounts.
From social media posts and pre-communications to wide-screen opening videos and broadcast packages, we take your teams to the next level and can ensure an audience-approved show.
The video above was created to be the first visual clients see when opening our website. Working alongside our powerhouse art directors, we devised a plan to stray from a typical agency reel and lean into the story of our viewers: the journey of the audience from show to post-meeting comms.
At the time of this video’s development, we had just launched our new brand platform. We wanted to focus on the new colors, shape language, and develop the motion language that would transfer to several different platforms. Using a combination of stock, graphic elements, and type, I was able to bring the message to life.
Audience Obsessed Logo
The hero graphic of our dreams. We want to scream at the top of our lungs, we do this for the audience, we are audience obsessed!
Despite being fully 2D, the art directors pushed for a faux 3D look to bring a tangibility to the design. We wanted the motion to be exaggerated and bouncy, yet realistic.
Specially Curated Videos
As the current project manager and animator on our social team, I am not only in charge of making sure the team is a well-oiled machine, but also specialize in editing snappy videos that are sure to grab your attention.
For more videos like this one, check out @toddstreetnyc on Instagram.
B.A.O [Before Audience Obsessed]
Pre-brand refresh.
Responsibilities
Video Editing
Motion Design
Sound FX
One of my earliest public-facing projects was our 2024 holiday card. I worked together with our Design Lead, Sean Metcalf, to bring to life a classic yet modern NYC story.
For this project, my focus was on 2D animation solutions and some assistance with the design work.
I got to collaborate closely with Sean ensuring a smooth transfer of files and development of ideas.